Daughter of a NYC jazz musician beatnik and a French weaver/artist, Arielle Mermin's upbringing was nothing short of being creative. As her family home toppled over with with textiles, art, sculpture from all over the world, Arielle credits her childhood surroundings as the initial spark to her brand.
In between working in the Los Angeles TV industry while travelling and living throughout Europe and Southeast Asia, Arielle honed her signature style to which it is today. With the laidback vibe of LA, to the nostalgic vintage essence of San Francisco’s Summer of Love, her brand has become the go-to wardrobe for the hip and adventurous woman.
Arielle is also an avid weaver, artist, vintage collector and surf enthusiast.